Since I began this position nearly 2 years ago, I have tried to make technology and marketing a priority in the company. We have taken strides in this department and I am very proud of my fellow workers to have stepped up and supported this cause.
My “geek” personality began long before high school, growing up with a old monster Packard Bell and a 56k internet connection to Prodigy, it’s always been apart of my life. In high school instead of going out on Friday nights, my friends and I would build computers, configure routers and play LAN(Local Area Network) games.
After school, my attention focused on music, but marketing became very important for me as I was the band manager and handled all of the business duties. Around that time I became a member of Friendster one of the first social media start-ups, long before Facebook or Twitter. It wasn’t a chat room like mIRC or AOL or forum builds like SixDegrees, but more a website with photos and interaction but open and not-exclusive, it became important for me to communicate with friends via the internet. Since then social media has played an important role in my life and today it seems I’m a member of every social media start-up to exist, even though there are so many start-ups it’s harder for companies to stand out. As the video below states; social media isn’t a fad, it’s a fundamental shift. It’s not a question of will, it’s a question of when.
Technology generally changes every 6 months, as new advances are made, the more people will use these advances. If your not constantly on your toes and in touch with the marketplace, you will be left behind. When accepting the position of I.T. Coordinator and taking on new challenges this never left the back of my mind. Increase proficiency and decrease complexity using 21st century tools. For some it came easy and others it’s still an uphill battle. Nevertheless, I’m proud of what we have accomplished in the past two years; an exchange server, smartphones, going green, custom flash drives, QR codes, social media and more.
I believe this blog is a big step for Gilford and can only increase our communication and relationships with customers. With “Tech Talk”, I’ll be giving some insight into my daily world of social media, marketing and technology.
Till’ next time
“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end, because once you get there, you can move mountains.”
-Steve Jobs – BusinessWeek, 1998